Elle Hacks

Redefine the future with Canada’s largest 48 hour all female hackathon

Overview

Elle Hacks is Canada’s largest 48 hour all female identified hackathon. At Elle Hacks, we strive to promote a gender-balanced platform in STEM. Over the course of 48 hours, female identified participants can work on a passion project, tackle a complex problem, and build new relationships.

My role

As the Marketing and Outreach Associate in 2019, I was tasked with the creation of a marketing plan, a marketing package, and overseeing inter-university relationships to promote outreach around the Greater Toronto Area. I worked closely with the social media team to create and share content created through other universities, our IG, and throughout York University. We reached our end goal of over 600 participants.

As the Sponsorship Lead, I coordinated with over 60 potential sponsors and community partners by emailing, scheduling calls, and creating personalized sponsorship packages. In 2020, I helped with the implementation of a new sponsorship strategy that secured $65,000 and $25,000 in 2021 (the amount is a lot less due to Elle Hacks being virtual).

My work

Sponsorship Package 2020 / 2021

Community Partner Package / Outreach Guide

Marketing Package (External)

The work above does not represent all of the work I’ve done. If you’d like to learn more about the specific responsibilities I held, feel free to reach out!

Takeaways

• Practice, practice practice! It’s so important to practice your pitch before speaking to the company representative. You’re trying to convince the company to sponsor you and showing up unaware of how the company can benefit from sponsoring you, and what your current progress in planning looks like is a no go. Practice until you’re comfortable with pitching to a variety of audiences.

• Host weekly meetings within your department and monthly team wide meetings. Even if the meeting is short, it’s nice to get to know one another and verbal updates opens the floor to questions and conversation.